Data: Netflix’s Most Popular Domestic Shows in July

Netflix Most Popular Shows
Cheyne Gateley/Variety Intelligence Platform

VIP has partnered with streaming analytics firm FlixPatrol to highlight the most popular shows watched on Netflix in the U.S. during the past month.

July saw the reboot of “Unsolved Mysteries” claim the top spot as the most popular TV show or movie on Netflix. This was followed by Netflix original movie “The Old Guard,” with the remaining titles in the top all Netflix original TV shows (“Down to Earth With Zac Efron,” “Warrior Nun” and “Cursed”).

Another element that can be used to assess a title’s popularity is the sheer number of days that it spends in the top 10. The five titles with the most days in the top 10 are also headed up by “Unsolved Mysteries,” but the remaining are all acquired titles: “Sons of Anarchy” and “The Office” on the TV side, “The Lorax” and “365 Days” on the movie side.

Netflix first made its daily top 10s public on March 19. VIP has analyzed the data from that point to July 31 and found the vast majority of the 50 most popular titles are Netflix Originals, with only 10 of the titles acquired. “Tiger King” is the number one TV show or movie, followed by “Ozark,” “Outer Banks,” film “365 Days” and “Space Force.”

It is worth noting that the second most popular movie is 2010’s “Despicable Me.” This could be in part a function of the pandemic (desperate parents looking for a familiar distraction) or simply points to the replacement of children’s cable television that Netflix and other streamers are providing.

“Despicable Me” is also the title that has spent the most days in Netflix’s top 10 most popular shows and movies. While acquired titles make up a smaller portion of the overall total top 50, they do have an oversize role in the top 5 for both movies and TV series, each accounting for three of the five positions.

With “The Office” set to transfer to NBCU’s Peacock streaming service in 2021 and “Despicable Me” also an NBCU property, their enduring popularity suggests that, though Netflix Originals accounts for a vast proportion of in-demand content, the draw of nostalgia still has a place on a streaming platform. Netflix will shoulder the loss of such titles easily, but they’ll do a great deal for fledgling services like Peacock that are looking for consumer attention.