The Future of Content: A Special Report

The Future of Content: Special Report
Photo Illustration: VIP+; Adobe Stock

When you think of the conjoined worlds of media and technology, there’s a lot of ground to cover.

In its special report “The Future of Content,” Variety Intelligence Platform offers a forward-looking, data-fueled exploration of the key issues and trends facing every sector of these intersecting industries. In just 22 slides, VIP+ delivers big-picture insight into streaming, film, TV, music, video games, the creator economy, the metaverse and much more.

The goal isn’t just to give a sense of where things stand today but where each of the sectors is headed in the coming years after a period of wrenching disruption catalyzed by everything from the pandemic to the influence of Silicon Valley.

Indeed, “The Future of Content” digs deep on the shadow Big Tech has cast over the entertainment industry, including the incredible global reach that has given companies like Alphabet, Facebook and Amazon dominant market share in terms of internet traffic and digital advertising.

But the special report also illuminates how media businesses have reoriented themselves to this new market reality, from the M&A activity consolidating its competitive field to the streaming wars, where multibillion-dollar annual programming expenditures are the table stakes required to catch up to the likes of Netflix.

As different as the worlds of media and tech might seem, VIP+ treats them as one and the same because they tread so much common ground: Both are about attaining mindshare, whether via eyes or ears; and both are increasingly taking a direct-to-consumer orientation, with monetization efforts focused on advertising and subscriptions. And even though one industry may be focused on content over hardware and software, both can’t afford to ignore the other’s specialty, either.

If ever you wanted to understand everything going on across this massive landscape in one document, “The Future of Content” is for you.

Read on to learn about:

1

The 50+ datapoints necessary to understand the industry's key issues

2

Essential insights on today's entire media/tech space — sector by sector

3

Bold predictions for where the major entertainment trends are headed