Joe Keery and director Eugene Kotlyarenko stopped by Variety Studio at Sundance this weekend to talk about their new thriller “Spree,” premiered on Friday.

Keery (“Stranger Things”) stars in the film as a rideshare driver named Kurt Kunkle who will stop at nothing to go viral.

“We looked at Logan Paul and the infamous Japanese forest video. We watched Ice Poseidon, who is a proponent live-streamer,” Kotlyarenko said. “We watched Ninja too.”

Those digital content creators helped “Spree” get in the mindset of those looking for the next bigger, better and more salacious story in an attempt for clicks.

“Obviously in America, we have this problem with violence and mass murder,” Kotlyarenko said. “Often times, that’s based on the need for attention.”