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CannesLions Greg Glenday_Wyclef Jean_TN

Wyclef Jean Talks Complex Relationship Between Musicians and Brands

Wyclef Jean and Greg Glenday, Shazam’s Chief Revenue Officer, talk about their new branded music partnership. Jean is a fan of technology believing it’s possible to geek out on tech without messing up your creativity.

“If you think back to when Led Zeppelin sold a song to Cadillac for the Super Bowl commercials. Everybody freaked out,” Glenday said. “Now that’s just not the case because brands are the ones that support the artist.”

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