Jodie McAfee, senior VP of sales and marketing at Inscape and Jesse Redniss, executive VP of data strategy, WarnerMedia and general manager of WarnerMedia Innovation Lab, spoke to Variety‘s Todd Spangler at the Variety Studio at Cannes presented by Inscape & about how a traditional media company can adapt to rapidly advancing technology.

“Jesse needs fuel for his plane and we provide that fuel,” McAfee said, referring to the TV viewing data that Inscape generates for media companies such as Warner Bros.