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Verizon Media group CEO Guru Gowrappan spoke to Variety‘s Todd Spangler about why Verizon doesn’t struggle with brand safety as much as other companies in the industry.
“In the end, a lot of things are done through automation, but that still captures 80-90%,” Gowrappan said during the Variety Studio at Cannes presented by Inscape & iSpot.tv. “The rest you need to put a lot of manual effort to remove any content that doesn’t align with the brand. For us, we’re on the premium content business –– [our story’s] a lot cleaner.”
George Sargent, the president of Havas Media Boston; Jonathan Carson, the CRO of The Trade Desk; and Jodie McAfee, the SVP of sales and marketing at Inscape, spoke to Variety’s Todd Spangler about creating meaningful advertising content that will resonate with consumers. “When we think about the different components about what makes a meaningful versus commoditized [...]
Sara Clemens, COO of Twitch, discussed the future of Twitch with Variety‘s Todd Spangler at the Variety Studio at Cannes presented by Inscape & iSpot.tv. “What we’ve been doing over the last few years is experimenting,” said Clemens. Popular on Variety
Doug Jossem, the North America CRO of Vice Media, spoke to Variety’s Todd Spangler about the media company ending their seven-year relationship with HBO with the end to their award-winning show “Vice News Tonight.” “We’ve done amazing things together but with the relationship ending, Vice News does not go away in any fashion,” Jossem said [...]
Jennifer Aniston, who was honored on Friday at Variety‘s Power of Women luncheon presented by Lifetime, said she began to see herself in a different light and find her voice when she began working on “Friends.” “I started meeting all of these people who expressed to me how much the show meant to them — how […]
Cult movie legend and horror staple, John Carpenter reflects on his legacy.
Brie Larson was honored at Variety‘s Power of Women luncheon presented by Lifetime on Friday, and talked about her upcoming film “Just Mercy” and the Equal Justice Initiative. Larson portrays Eva Ansley, who co-founded the Equal Justice Initiative, in “Just Mercy,” and revealed what she learned from Ansley while making the film. “Where can you gain […]
