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Variety Studio at Cannes

Verizon CEO on Why the Company
Verizon CEO on Why the Company

Verizon Media CEO on Why the Company Doesn't Struggle with Brand Safety

Verizon Media group CEO Guru Gowrappan spoke to Variety‘s Todd Spangler about why Verizon doesn’t struggle with brand safety as much as other companies in the industry.

“In the end, a lot of things are done through automation, but that still captures 80-90%,” Gowrappan said during the Variety Studio at Cannes presented by Inscape & iSpot.tv. “The rest you need to put a lot of manual effort to remove any content that doesn’t align with the brand. For us, we’re on the premium content business –– [our story’s] a lot cleaner.”

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