Verizon Media group CEO Guru Gowrappan spoke to Variety‘s Todd Spangler about why Verizon doesn’t struggle with brand safety as much as other companies in the industry.

“In the end, a lot of things are done through automation, but that still captures 80-90%,” Gowrappan said during the Variety Studio at Cannes presented by Inscape & “The rest you need to put a lot of manual effort to remove any content that doesn’t align with the brand. For us, we’re on the premium content business –– [our story’s] a lot cleaner.”