Variety Massive Summit: Parrot Analytics on
Variety Massive Summit: Parrot Analytics on

Variety Massive Summit: Parrot Analytics CEO Wared Seger on the Science of Popularity

Parrot Analytics CEO Wared Seger, interviewed by Variety co-editor-in-chief Andrew Wallenstein, explained how Parrot measures the popularity of a given TV series at the Variety Massive Summit Presented by Deloitte.

Seger highlighted the difficulty of measuring popularity, considering the fragmentation of audiences across multiple OTT platforms. He pointed out the relative importance of the “genome” of the piece of content — which includes all its internal characteristics, like themes and music used in the show — and its relationship to the consumer, as well as environmental factors that can influence consumers.

Most Popular

  • Marvel Comic-Con Phase 4 Disney

    ‘Fantastic Four’ to ‘Blade:’ Marvel’s Phase 4 Comic-Con Reveal Explained

    In a triumphant return to the San Diego Comic-Con main stage, leadership at Marvel Studios managed some splashy surprises and showed off risky creative bets for the next two years of content coming from the superhero operation. But the biggest takeaway from the Saturday presentation inside Hall H was how important Marvel will make Disney […]

  • Matrice McConnell of Long Beach, Calif.,

    Comic-Con 2019: Best of Showroom Floor

    Sifting through the insanity on the San Diego Comic-Con showroom floor can be hard, so Variety did the heavy lifting. Check out our highlights, from the “Star Wars” booth to the “Jurassic Park” Jeff Goldblum shrine — a long overdo addition.

Access exclusive content