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In an ever-growing digital environment, Megan Wahtera, senior vice president of marketing and content, Fox Entertainment; Danielle Giserman, vice president of digital marketing, Focus Features; Tamar Teifeld, senior vice president of digital marketing, Paramount Pictures; Khartoon Weiss, global head of verticals, Spotify; and Yvonne Abt, vice president of media, Sony Pictures Entertainment, discussed the importance of digital marketing at the Variety & Spotify Visionaries Breakfast.

“It really is about reflecting back the personal tastes and experiences, so that we can have connections with the stories, the people, and the cultures,” Weiss said. “I think that when we listen and when we respond responsibly, there’s an incredible amount of power behind the marketing.”