You will be redirected back to your article in seconds

PepsiCo’s senior consultant and former president Brad Jakeman sat down with Quantcast’s Steven Wolfe Pereira at Variety’s Innovate Summit to discuss how brands can leverage creativity and data in the AI Era.

“Data is not the destination,” he said. “Data is an integral part of the journey.”

Popular on Variety

Most Popular

  • Jennifer Aniston

    How ‘Friends’ Helped Jennifer Aniston Find Her Voice

    Jennifer Aniston, who was honored on Friday at Variety‘s Power of Women luncheon presented by Lifetime, said she began to see herself in a different light and find her voice when she began working on “Friends.” “I started meeting all of these people who expressed to me how much the show meant to them — how […]

  • Brie Larson Power of Women

    Brie Larson Wants to Know ‘Where Can You Bring Hope?’

    Brie Larson was honored at Variety‘s Power of Women luncheon presented by Lifetime on Friday, and talked about her upcoming film “Just Mercy” and the Equal Justice Initiative. Larson portrays Eva Ansley, who co-founded the Equal Justice Initiative, in “Just Mercy,” and revealed what she learned from Ansley while making the film. “Where can you gain […]

Access exclusive content