Tony Weisman, chief marketing officer of Dunkin’, and Tosh Hall, global chief creative officer, Jones Knowles Ritchie, discussed dropping the “Donuts” from the company’s name with Variety‘s Ramin Setoodeh at the Variety Studio at Cannes presented by Inscape & iSpot.tv.

“If you’re going to change the name of an iconic brand that’s 70 years old and hugely popular we needed to make sure we kept what was unique to the brand,” said Hall.

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