Rebooting the Entertainment Industry
With the majority of professional sports suspended across the United States, the industry has been put in a particularly tricky position in confronting the coronavirus pandemic. Depending on the
With the majority of professional sports suspended across the United States, the industry has been put in a particularly tricky position in confronting the coronavirus pandemic. Depending on the nature of their play and annual schedules, different organizations have drawn up their own alternative approaches to resuming operations safely.
On Tuesday, the Variety Streaming Room hosted a conversation including Lisa Joseph Metelus, co-head of basketball marketing and servicing at Creative Artists Agency; WWE chief brand officer Stephanie McMahon; Los Angeles Rams COO Kevin Demoff; Fox Sports executive VP and head of digital David Katz and Mark McCaffrey, partner and U.S. technology, media and telecommunications leader at PwC. Moderated by Jay Tucker, the panel discussed how the individual methods each of their respective companies were employing under the unprecedented circumstances, how they are keeping audiences engaged without any games taking place and what lasting, permanent changes the industry may see in this turbulent period.
“We’re in uncharted territories, there are no wrong or right answers,” said McCaffrey. “I always come back to the technology. This happens ten years ago, I don’t know what we’d do. The science, the innovation, the ability to address these problems, while they are really hard problems, is there. We have all the elements to get through this… This happens 10 or 15 years ago, I’m not sure we’d all be sitting here doing the same thing right now.”
“I’m not sure we’d all be able to do this video cast right now!” McMahon said.
Watch the panel’s full conversation above.