Lance Neuheuser, CEO of 4C Insights, and Adam Helfgott, CEO of MadHive and MAD Network, discussed sequential messaging with Variety‘s Todd Spangler at the Variety Studio at Cannes presented by Inscape & iSpot.tv.
“Even if it’s the same person in different settings they do have different behavioral profiles. You have to understand how to speak to them,” said Neuheuser.
George Sargent, the president of Havas Media Boston; Jonathan Carson, the CRO of The Trade Desk; and Jodie McAfee, the SVP of sales and marketing at Inscape, spoke to Variety’s Todd Spangler about creating meaningful advertising content that will resonate with consumers. “When we think about the different components about what makes a meaningful versus commoditized [...]
Sara Clemens, COO of Twitch, discussed the future of Twitch with Variety‘s Todd Spangler at the Variety Studio at Cannes presented by Inscape & iSpot.tv. “What we’ve been doing over the last few years is experimenting,” said Clemens.
Doug Jossem, the North America CRO of Vice Media, spoke to Variety’s Todd Spangler about the media company ending their seven-year relationship with HBO with the end to their award-winning show “Vice News Tonight.” “We’ve done amazing things together but with the relationship ending, Vice News does not go away in any fashion,” Jossem said [...]
In a triumphant return to the San Diego Comic-Con main stage, leadership at Marvel Studios managed some splashy surprises and showed off risky creative bets for the next two years of content coming from the superhero operation. But the biggest takeaway from the Saturday presentation inside Hall H was how important Marvel will make Disney […]
Cult movie legend and horror staple, John Carpenter reflects on his legacy.
Sifting through the insanity on the San Diego Comic-Con showroom floor can be hard, so Variety did the heavy lifting. Check out our highlights, from the “Star Wars” booth to the “Jurassic Park” Jeff Goldblum shrine — a long overdo addition.
