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Lance Neuheuser, CEO of 4C Insights, and Adam Helfgott, CEO of MadHive and MAD Network, discussed sequential messaging with Variety‘s Todd Spangler at the Variety Studio at Cannes presented by Inscape & iSpot.tv.
“Even if it’s the same person in different settings they do have different behavioral profiles. You have to understand how to speak to them,” said Neuheuser.
George Sargent, the president of Havas Media Boston; Jonathan Carson, the CRO of The Trade Desk; and Jodie McAfee, the SVP of sales and marketing at Inscape, spoke to Variety’s Todd Spangler about creating meaningful advertising content that will resonate with consumers. “When we think about the different components about what makes a meaningful versus commoditized [...]
Sara Clemens, COO of Twitch, discussed the future of Twitch with Variety‘s Todd Spangler at the Variety Studio at Cannes presented by Inscape & iSpot.tv. “What we’ve been doing over the last few years is experimenting,” said Clemens.
Doug Jossem, the North America CRO of Vice Media, spoke to Variety’s Todd Spangler about the media company ending their seven-year relationship with HBO with the end to their award-winning show “Vice News Tonight.” “We’ve done amazing things together but with the relationship ending, Vice News does not go away in any fashion,” Jossem said [...]
Nominations for the 77th annual Golden Globe Awards were announced Monday morning, with Netflix leading the pack. The streaming service’s “Marriage Story” scored six nominations, while “The Irishman and “Once Upon a Time in Hollywood” tied with five each. Among the notable snubs: broadcast television networks and female directors, who were shut out. Daily Variety […]
A closer look at the 77th Golden Globe nominations, announced Monday. Netflix led the way with a total of 34 nominations for their film and TV programming.
Noah Baumbach and Adam Driver sat down with The Variety Studio at the Toronto Film Festival to discuss their new Netflix drama, “Marriage Story,” and some of the most intense moments on set. One particular scene (SPOILER-ALERT) features Driver and his co-star Scarlett Johansson in a difficult and tense conversation as their marriage falls apart. […]
