Aimee Lapic and Lizzie Widhelm, the CMO and SVP of advertising innovation at Pandora, respectively, spoke to Variety‘s Todd Spangler about how the audio and entertainment platform’s recent integration with SiriusXM has affected their content production and why podcasts are seeing a huge surge in listeners.

“It’s because you can now access these great stories and storytellers where you want – effortlessy,” Widhelm said during the Variety Studio at Cannes presented by Inscape & iSpot.tv.