Apple TV+’s acclaimed “Pachinko” opens every episode with one of the most memorable title sequences in years.

Opening with archival footage, in the middle the credits shift into a dance sequence featuring the main actors of the series in a pachinko parlor. In conversation with Variety senior artisans editor Jazz Tangcay, series creator and executive producer Soo Hugh said they designed the credits with a focus on creating something iconic.

“We always said how do you make a title sequence that everyone will watch week to week? This is one they will not skip,” Hugh said. “That was really important to us.”

Hugh was joined by Angus Wall and Nadia Tzuo, who worked on the title sequence as designers and creative directors of the company Elastic, for an installment of Variety Artisans presented by HBO. The three spoke to Tangcay about working on the opening credits, breaking down the stock footage, the dancing sequences and the design for the title card at the end.

The sequence starts with a montage of several different types of images and footage. The first is real-life historical images that Wall and Tzuo selected and treated, the second is images from the show and the third is photo of the actors with their real life families. According to Hugh, the last set of photos were chosen because it felt thematically appropriate for the story of the show itself.

“‘Pachinko,’ is fiction, it’s a narrative, and yet it explores the story of family and the universality of what family means to all of us and we really wanted to drill that down and bring it to the actors’ level as well,” Hugh said.

After the montage of photos, the actors portraying the family of central character Sunja dance in the set of a Pachinko parlor. Wall said the makers of the sequence were interested in how the mixture of the joyous dance with the photos created a contrast to serve the story of the show.

“Embracing this idea of dance and music video that has this deep sense of joy in it but also has a little bit of a rip tide with stock footage and merging stock footage with material from the actual actors and the mix of all of those achieves something in a way that only a title sequence can do,” Wall said.

When the sequence ends, the logo for the show is depicted in the three different languages of the show: Korean, Japanese and English.

According to Tzuo, they had to work to find a font that worked for all three languages. For the color palette, which consists of yellow with a bit of blue, the design was informed by the set of the Pachinko parlor.

“The whole title sequence is tracking the color back in the environment, so that was one of the things we tried to follow as a design rule,” Tuzo said.

“Pachinko” is streaming now on Apple TV+. Watch the full Variety Artisans video above.