Nicole Richie has wanted to star in her own music video since Janet Jackson’s “Rhythm Nation” was released in 1989. So she, of course, leaped at the chance to do one — or six, actually — for her new Quibi series “Nikki Fre$h,” in which Richie plays an over-the-top version of herself pursuing a career as a trap music artist (making music for plants, no less) as her alter-ego, Nikki Fre$h.
“But I can’t disrespect trap because that’s it own genre and that’s amazing, and that’s not what this is,” Richie tells Variety on the “Variety After-Show.” “It’s a new genre I made up, called ‘parent trap.'”
Each episode of the short-form series concludes with an original song that Richie co-wrote and raps, although she got some help from husband and musician Joel Madden of Good Charlotte. Madden accompanied Richie to the recording studio, a process that intimidated her at first, she says.
“My first time ever in the studio, he just plopped right down really casual, looked at me and was like, ‘Go,’” she recalled. “I was like, um, I’m going to need some vocal warm-ups, need you to not look at me.”
“Nikki Fre$h” marks the first time the two have collaborated professionally.