You will be redirected back to your article in seconds

Video

Variety Studio at Cannes

MasterCard CMO Talks Branding in Voice-Based
MasterCard CMO Talks Branding in Voice-Based

Mastercard CMO Talks Branding in Voice-Based Commerce

Mastercard CMO Raja Rajamannar spoke to Variety‘s Ramin Setoodeh during the Variety Studio at Cannes presented by Inscape & iSpot.tv about how the emergence of voice-based commerce has changed the way brands can effectively brand themselves.

“The world is rapidly changing so you have to figure out more ways to engage with the consumer,” Rajamannar said. Referencing technology such as smart speakers and connected cars, he went on to say, “There’s no visual real estate, everything’s just by voice. So if you have a fantastic brand logo, how do you show it? You have to represent your brand through audio medium.”

Popular on Variety

More Variety Studio at Cannes

  • Havas, The Trade Desk, Inscape Execs

    Havas, The Trade Desk, and Inscape Execs Talk Creating Meaningful Advertising Content

    George Sargent, the president of Havas Media Boston; Jonathan Carson, the CRO of The Trade Desk; and Jodie McAfee, the SVP of sales and marketing at Inscape, spoke to Variety’s Todd Spangler about creating meaningful advertising content that will resonate with consumers. “When we think about the different components about what makes a meaningful versus commoditized [...]

  • Sara Clemens Talks the Future of

    Sara Clemens Talks the Future of Twitch

    Sara Clemens, COO of Twitch, discussed the future of Twitch with Variety‘s Todd Spangler at the Variety Studio at Cannes presented by Inscape & iSpot.tv. “What we’ve been doing over the last few years is experimenting,” said Clemens. Popular on Variety

  • Vice Media's Doug Jossem on Ending

    Vice Media's Doug Jossem on Ending Their Seven-Year Relationship with HBO

    Doug Jossem, the North America CRO of Vice Media, spoke to Variety’s Todd Spangler about the media company ending their seven-year relationship with HBO with the end to their award-winning show “Vice News Tonight.” “We’ve done amazing things together but with the relationship ending, Vice News does not go away in any fashion,” Jossem said [...]

Most Popular

Access exclusive content