Executives at leading marketing and media companies, including Dan Callahan (VP of automated sales at FOX), Ross McCray (CEO and co-founder of VideoAmp), Brad Danaher (director of TV Solutions, Experian) and Jonathan Steuer (chief research officer at Omnicom Media Group) spoke to Variety‘s Todd Spangler about how to holistically measure cross-screen advertising campaigns when Smart TV ACR and set-top box TV viewership data deliver previously unimaginable capabilities.

“The main thing is to get as much information about a consumer in a privacy-compliant way and have them be exposed to as many advertising placements as possible,” McCray said at the Variety Studio at Cannes presented by Inscape & iSpot.tv.