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Executives at leading marketing and media companies, including Dan Callahan (VP of automated sales at FOX), Ross McCray (CEO and co-founder of VideoAmp), Brad Danaher (director of TV Solutions, Experian) and Jonathan Steuer (chief research officer at Omnicom Media Group) spoke to Variety‘s Todd Spangler about how to holistically measure cross-screen advertising campaigns when Smart TV ACR and set-top box TV viewership data deliver previously unimaginable capabilities.
“The main thing is to get as much information about a consumer in a privacy-compliant way and have them be exposed to as many advertising placements as possible,” McCray said at the Variety Studio at Cannes presented by Inscape & iSpot.tv.
George Sargent, the president of Havas Media Boston; Jonathan Carson, the CRO of The Trade Desk; and Jodie McAfee, the SVP of sales and marketing at Inscape, spoke to Variety’s Todd Spangler about creating meaningful advertising content that will resonate with consumers. “When we think about the different components about what makes a meaningful versus commoditized [...]
Sara Clemens, COO of Twitch, discussed the future of Twitch with Variety‘s Todd Spangler at the Variety Studio at Cannes presented by Inscape & iSpot.tv. “What we’ve been doing over the last few years is experimenting,” said Clemens. Popular on Variety
Doug Jossem, the North America CRO of Vice Media, spoke to Variety’s Todd Spangler about the media company ending their seven-year relationship with HBO with the end to their award-winning show “Vice News Tonight.” “We’ve done amazing things together but with the relationship ending, Vice News does not go away in any fashion,” Jossem said [...]
Julia Louis-Dreyfus is definitely taking home the gold on Emmy night, according to Variety’s TV awards senior editor Michael Schneider. “It’s a lock,” Schneider said. “Not only is she a sentimental favorite, what she went through with her health–taking a year off–[but her role] will go down as one of the biggest roles in TV […]
The real reason behind Forky’s odd name choice.
Cult movie legend and horror staple, John Carpenter reflects on his legacy.
