You will be redirected back to your article in seconds

Video

Variety Studio at Cannes

Marcel Marcondes, the CMO of Anheuser-Busch talked to Variety‘s Ramin Setoodeh about the future of advertising, explaining how it will most likely begin to look more fragmented and personal.

“We will have tools to talk to you in a different way than we talk to her and we’re gonna be able to tailor-make messages,” Marcondes said at the Variety Studio at Cannes presented by Inscape & iSpot.tv. “And we’re seeing something great is happening now, that advertising as a whole is becoming much more multi-cultural which is great because we’re starting to have a much more realistic representation of who we are as people.”

Popular on Variety

More Variety Studio at Cannes

  • Havas, The Trade Desk, Inscape Execs

    Havas, The Trade Desk, and Inscape Execs Talk Creating Meaningful Advertising Content

    George Sargent, the president of Havas Media Boston; Jonathan Carson, the CRO of The Trade Desk; and Jodie McAfee, the SVP of sales and marketing at Inscape, spoke to Variety’s Todd Spangler about creating meaningful advertising content that will resonate with consumers. “When we think about the different components about what makes a meaningful versus commoditized [...]

  • Sara Clemens Talks the Future of

    Sara Clemens Talks the Future of Twitch

    Sara Clemens, COO of Twitch, discussed the future of Twitch with Variety‘s Todd Spangler at the Variety Studio at Cannes presented by Inscape & iSpot.tv. “What we’ve been doing over the last few years is experimenting,” said Clemens. Popular on Variety

  • Vice Media's Doug Jossem on Ending

    Vice Media's Doug Jossem on Ending Their Seven-Year Relationship with HBO

    Doug Jossem, the North America CRO of Vice Media, spoke to Variety’s Todd Spangler about the media company ending their seven-year relationship with HBO with the end to their award-winning show “Vice News Tonight.” “We’ve done amazing things together but with the relationship ending, Vice News does not go away in any fashion,” Jossem said [...]

Most Popular

  • Jennifer Aniston

    How ‘Friends’ Helped Jennifer Aniston Find Her Voice

    Jennifer Aniston, who was honored on Friday at Variety‘s Power of Women luncheon presented by Lifetime, said she began to see herself in a different light and find her voice when she began working on “Friends.” “I started meeting all of these people who expressed to me how much the show meant to them — how […]

  • Brie Larson Power of Women

    Brie Larson Wants to Know ‘Where Can You Bring Hope?’

    Brie Larson was honored at Variety‘s Power of Women luncheon presented by Lifetime on Friday, and talked about her upcoming film “Just Mercy” and the Equal Justice Initiative. Larson portrays Eva Ansley, who co-founded the Equal Justice Initiative, in “Just Mercy,” and revealed what she learned from Ansley while making the film. “Where can you gain […]

Access exclusive content