Marisa Thalberg, global chief brand officer of Taco Bell, talked about Taco Bell’s spoof trailer campaign and viral videos with Variety‘s Ramin Setoodeh at the Variety Studio at Cannes presented by Inscape & iSpot.tv
“We’re able to be very self aware but there is authenticity,” said Thalberg.
George Sargent, the president of Havas Media Boston; Jonathan Carson, the CRO of The Trade Desk; and Jodie McAfee, the SVP of sales and marketing at Inscape, spoke to Variety’s Todd Spangler about creating meaningful advertising content that will resonate with consumers. “When we think about the different components about what makes a meaningful versus commoditized [...]
Sara Clemens, COO of Twitch, discussed the future of Twitch with Variety‘s Todd Spangler at the Variety Studio at Cannes presented by Inscape & iSpot.tv. “What we’ve been doing over the last few years is experimenting,” said Clemens.
Doug Jossem, the North America CRO of Vice Media, spoke to Variety’s Todd Spangler about the media company ending their seven-year relationship with HBO with the end to their award-winning show “Vice News Tonight.” “We’ve done amazing things together but with the relationship ending, Vice News does not go away in any fashion,” Jossem said [...]
A closer look at the 77th Golden Globe nominations, announced Monday. Netflix led the way with a total of 34 nominations for their film and TV programming.
Noah Baumbach and Adam Driver sat down with The Variety Studio at the Toronto Film Festival to discuss their new Netflix drama, “Marriage Story,” and some of the most intense moments on set. One particular scene (SPOILER-ALERT) features Driver and his co-star Scarlett Johansson in a difficult and tense conversation as their marriage falls apart. […]
The real reason behind Forky’s odd name choice.