When Sundance revealed it would be screening a movie called “Bitch,” it certainly grabbed attention, but that’s not the only reason writer, director, and star Marianna Palka chose the title. She joined stars Jaime King and Jason Ritter to talk about the movie at the Variety Studio presented by Orville Redenbacher’s at the Sundance Film Festival.

“Everyone who heard about the title loved it,” Palka said. “I think because there’s such a power in the word, and I think that the word actually means so much to so many people. I think that it’s obviously sometimes misused as a word and a term. I always think there’s another way to talk about someone. If you want to call them that, you should call them something else. You could say that they’re being assertive.”

“I titled my previous film ‘Good Dick,'” she added. “I titled it that because we were making a film about intimacy after sexual abuse, and ‘Bitch’ is really about everybody being that sometimes, and what is that? Male and female, we’re all sometimes that, but we don’t have to be. We can be sort of bigger and vaster than that.”