Camille Kroely, global head of digital services and open innovation for L’Oreal, discussed personalizing ads with Variety‘s Ramin Setoodeh at the Variety Studio at Cannes presented by Inscape & iSpot.tv.

“The personalization part is really where you start to build a relationship. It’s not just about pushing your product, it’s about helping the customer understand what would work best for them,” said Kroely.

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