Have you ever wanted to go to Wimbledon, but don’t have the time or money to fly to London? Or how about seeing the World Cup from the sidelines? Jeb Terry Jr. and his team at Cosm seek to answer those very questions with their new immersive technology.

Terry Jr., CEO of Cosm, is looking to revolutionize the sports watching experience by bringing the best in-house seats to locations across the world.

“I think that’s the future of immersive — the future of sport in general. It’s the opportunity to go to the world’s biggest events and be there in the moment,” Terry Jr. said on Thursday in a keynote conversation with Ryan Nece during the Variety Sports and Entertainment Breakfast sponsored by Cosm. “And I think the task of our industry is to make that a real opportunity. Not just to one event, but to every major sporting event around the world.”

Terry Jr., who played for the Tampa Bay Buccaneers before founding Cosm, sees the in-person experience of sports as the backbone of the industry. At Cosm, Terry Jr. is aiming to level up the sports entertainment industry with an incredibly immersive and advanced form of virtual experience.

“It’s an 8K LED dome that takes you there, wherever ‘there’ is,” Terry Jr. explained of Cosm’s screening experience. “So the promise of being courtside at Wimbledon while we sit here in L.A., is real. The promise of being courtside at the NBA Finals is real. Get behind the wheel of an F1 car? Real. 50-yard line at the Super Bowl? This is all real.”

Cosm’s call to fame is currently being showcased at the Cosm Experience Center in Salt Lake City. The location serves as a glimpse into the future of immersive virtual experiences, with a 20-meter, 5,000 square foot LED Dome display broadcasting the biggest sporting events in 8K resolution. Made up of 29.5 million pixels, the curved screen shines 10 times brighter than the brightest cinematic display, according to Cosm’s website.

“It’s with these partners in our industry that bring these to life,” Terry Jr. said. “It leverages every nook and cranny to make sure that the value proposition is provided so that it lifts all boats. That’s the most critical thing about our business. And at the end of the day, it’s about this fan experience.”

Watch the full conversation in the video above.