Because most consumers have shifted their attention from linear TV to streaming, advertisers and their wallets have had to follow suit. As the TV industry heads into the upfront TV marketplace, the big question will be just how well this so-called Connected TV, also referred to as CTV, gets monetized.

Variety Intelligence Platform Media Analyst & Correspondent Heidi Chung explains what Connected TV is, and why it’s so important in the streaming ecosystem.

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