COVID-19 and its long-term affects on film marketing took center stage at the Keynote Marketing Roundtable event on Wednesday, as part of Variety‘s Entertainment Marketing Summit.

Brent Lang, Variety‘s executive editor of film and media, moderated the panel conversation, which featured various professionals from the marketing side of the film industry. The panel included Paul Noble, co-president of global marketing at Sony Pictures Entertainment, Sumyi Antonson, senior vice president of marketing and distribution at Neon, Rebecca Kearey, president of Searchlight Pictures International, Dwight Caines, co-president of marketing at Universal Pictures, Jason Cassidy, vice chairman of Focus Features, and Christian Davin, global head of movie marketing at Amazon Studios.

Throughout the event, they discussed the flexible rollout plans needed for surviving the pandemic, new technological approaches to advertising and the uniting effects of film.