iHeartMedia Entertainment President Talks Company's Start-Up
iHeartMedia Entertainment President Talks Company's Start-Up

iHeartMedia Entertainment President John Sykes Discusses the Company's Start-Up Mentality

At Variety’s TV Summit, iHeartMedia Entertainment Enterprises president John Sykes and Variety’s Andrew Wallenstein discussed how the company has branched out from radio into other media and revealed the start-up mentality behind it all.

“Everybody helps everybody else out. I create content in my area, but I have a partner, Tom Poleman, who runs all the radio stations and I talk to 50 times a day. Our ad sales team, we go to studios and talk about how we can work together,” said Sykes. “We don’t look at it like a monolithic company. We look at it like a kind of scrappy, do-all company. As a result, we write scripts, we do everything. Nothing is too small.”

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