At Variety’s TV Summit, iHeartMedia Entertainment Enterprises president John Sykes and Variety’s Andrew Wallenstein discussed how the company has branched out from radio into other media and revealed the start-up mentality behind it all.
“Everybody helps everybody else out. I create content in my area, but I have a partner, Tom Poleman, who runs all the radio stations and I talk to 50 times a day. Our ad sales team, we go to studios and talk about how we can work together,” said Sykes. “We don’t look at it like a monolithic company. We look at it like a kind of scrappy, do-all company. As a result, we write scripts, we do everything. Nothing is too small.”