Adam Stewart, the VP of consumer, government, and entertainment at Google, spoke to Variety‘s Todd Spangler about how the tech company uses its first-party data to have an advantage over traditional media players.
During the Variety Studio at Cannes presented by Inscape & iSpot.tv, he said, “It certainly helps in some cases but I wouldn’t necessarily describe it as a leg up because really it’s about the customer’s first party data and how that gets applied into a privacy-safe environment and apply it to media to understand how their media is working.”
George Sargent, the president of Havas Media Boston; Jonathan Carson, the CRO of The Trade Desk; and Jodie McAfee, the SVP of sales and marketing at Inscape, spoke to Variety’s Todd Spangler about creating meaningful advertising content that will resonate with consumers. “When we think about the different components about what makes a meaningful versus commoditized [...]
Sara Clemens, COO of Twitch, discussed the future of Twitch with Variety‘s Todd Spangler at the Variety Studio at Cannes presented by Inscape & iSpot.tv. “What we’ve been doing over the last few years is experimenting,” said Clemens. Popular on Variety
Doug Jossem, the North America CRO of Vice Media, spoke to Variety’s Todd Spangler about the media company ending their seven-year relationship with HBO with the end to their award-winning show “Vice News Tonight.” “We’ve done amazing things together but with the relationship ending, Vice News does not go away in any fashion,” Jossem said [...]
The real reason behind Forky’s odd name choice.
Cult movie legend and horror staple, John Carpenter reflects on his legacy.
Tom Hanks and the team behind “A Beautiful Day in the Neighborhood” dropped by the Variety studio over the weekend to discuss the new Mr. Rogers film, which premiered to rave reviews out of the Toronto Film Festival. Hanks was asked what he thought Mr. Rogers would say to children who are living in the age […]