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Variety Studio at Cannes

Google Exec Adam Stewart on the
Google Exec Adam Stewart on the

Google Exec Adam Stewart on the Tech Company's Advantages Over Other Media Players

Adam Stewart, the VP of consumer, government, and entertainment at Google, spoke to Variety‘s Todd Spangler about how the tech company uses its first-party data  to have an advantage over traditional media players.

During the Variety Studio at Cannes presented by Inscape & iSpot.tv, he said, “It certainly helps in some cases but I wouldn’t necessarily describe it as a leg up because really it’s about the customer’s first party data and how that gets applied into a privacy-safe environment and apply it to media to understand how their media is working.”

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