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Variety Studio at Cannes

Getty's Global Head Talks Project #ShowUs
Getty's Global Head Talks Project #ShowUs

Getty's Global Head on How Project #ShowUs Is Diversifying Stock Photos

Dr. Rebecca Swift, the global head of creative insights at Getty, spoke to Variety‘s Ramin Setoodeh about Project #ShowUs which, in partnership with Dove and Girlgaze, works to diversify stock photos by collecting 5,000-plus female-curated photos that are both inclusive and show no digital distortion.

“We are hoping to create a movement within the advertisement industry to encourage more brands and agencies to use images that are not stereotypes and think more carefully about the authentic depiction of women,” Swift said during the Variety Studio at Cannes presented by Inscape & iSpot.tv.

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