David Clark, the GM/EVP at advertising company FreeWheel, spoke to Variety‘s Todd Spangler about the launch of Comcast Advertising’s On Addressability industry initiative, which is working to standardize targeted-advertising transactions across the board among marketers looking to find the most effective way to reach consumers.
“Marketers have been asking television broadly to bring it a better value proposition. ‘This is what we’re getting from other platforms, why can’t TV be a platform?'” Clark said during the Variety Studio at Cannes presented by Inscape & iSpot.tv. “And a foundation of that is addressable technology, just being able to serve an ad with the right person at the right time like you can on digital. The technology that makes that happen is really hard – but it’s ready.”
George Sargent, the president of Havas Media Boston; Jonathan Carson, the CRO of The Trade Desk; and Jodie McAfee, the SVP of sales and marketing at Inscape, spoke to Variety’s Todd Spangler about creating meaningful advertising content that will resonate with consumers. “When we think about the different components about what makes a meaningful versus commoditized [...]
Sara Clemens, COO of Twitch, discussed the future of Twitch with Variety‘s Todd Spangler at the Variety Studio at Cannes presented by Inscape & iSpot.tv. “What we’ve been doing over the last few years is experimenting,” said Clemens. Popular on Variety
Doug Jossem, the North America CRO of Vice Media, spoke to Variety’s Todd Spangler about the media company ending their seven-year relationship with HBO with the end to their award-winning show “Vice News Tonight.” “We’ve done amazing things together but with the relationship ending, Vice News does not go away in any fashion,” Jossem said [...]
Following the Season 3 Episode 3 premiere of “Westworld,” Evan Rachel Wood (who plays Dolores Abernathy on the HBO series) spoke with Variety’s Adam B. Vary via Instagram Live where she discussed her work relationship with co-stars Tessa Thompson and Aaron Paul, and her own theories on the season. She also gave some hints as […]
After 16 seasons as the faces of “Project Runway,” Tim Gunn and Heidi Klum are ready for a change. The pair have jumped to Amazon for “Making the Cut,” a new competitive reality series. “One of the reasons Heidi and I wanted to fly and saw the opportunity of Amazon as a brand new threshold […]
Variety’s Angelique Jackson sat down with “This is Us'” star Sterling K. Brown for the season finale to discuss everything from the importance of mental health and how it’s projected on television, how many times his kids have seen “Frozen 2” and even took a break to sing a little “Shallow” from “A Star is […]