David Clark, the GM/EVP at advertising company FreeWheel, spoke to Variety‘s Todd Spangler about the launch of Comcast Advertising’s On Addressability industry initiative, which is working to standardize targeted-advertising transactions across the board among marketers looking to find the most effective way to reach consumers.
“Marketers have been asking television broadly to bring it a better value proposition. ‘This is what we’re getting from other platforms, why can’t TV be a platform?'” Clark said during the Variety Studio at Cannes presented by Inscape & iSpot.tv. “And a foundation of that is addressable technology, just being able to serve an ad with the right person at the right time like you can on digital. The technology that makes that happen is really hard – but it’s ready.”
George Sargent, the president of Havas Media Boston; Jonathan Carson, the CRO of The Trade Desk; and Jodie McAfee, the SVP of sales and marketing at Inscape, spoke to Variety’s Todd Spangler about creating meaningful advertising content that will resonate with consumers. “When we think about the different components about what makes a meaningful versus commoditized [...]
Sara Clemens, COO of Twitch, discussed the future of Twitch with Variety‘s Todd Spangler at the Variety Studio at Cannes presented by Inscape & iSpot.tv. “What we’ve been doing over the last few years is experimenting,” said Clemens. Popular on Variety
Doug Jossem, the North America CRO of Vice Media, spoke to Variety’s Todd Spangler about the media company ending their seven-year relationship with HBO with the end to their award-winning show “Vice News Tonight.” “We’ve done amazing things together but with the relationship ending, Vice News does not go away in any fashion,” Jossem said [...]
Jennifer Aniston, who was honored on Friday at Variety‘s Power of Women luncheon presented by Lifetime, said she began to see herself in a different light and find her voice when she began working on “Friends.” “I started meeting all of these people who expressed to me how much the show meant to them — how […]
Cult movie legend and horror staple, John Carpenter reflects on his legacy.
Brie Larson was honored at Variety‘s Power of Women luncheon presented by Lifetime on Friday, and talked about her upcoming film “Just Mercy” and the Equal Justice Initiative. Larson portrays Eva Ansley, who co-founded the Equal Justice Initiative, in “Just Mercy,” and revealed what she learned from Ansley while making the film. “Where can you gain […]