Video

Variety Studio at Cannes

Founder of the Free the Bid campaign Alma Har’el and CBO of Proctor & Gamble, Marc Pritchard, spoke to Variety‘s Ramin Setoodeh about joining forces for the feminist campaign, which advocates for female directors to have equal opportunities in the advertising industry.

At the Variety Studio at Cannes presented by Inscape & iSpot.tv, Pritchard called Har’el “amazing. She’s creative, she’s smart, she’s a genius.”

“It was important because they said, ‘We want to make sure we consider a broader range of directors this time and we want to consider a woman,'” he continued. “And they showed Alma’s work and I was like, ‘Wow, there’s this different look,’ that Alma calls the female gaze.”

Popular on Variety

More Variety Studio at Cannes

  • Havas, The Trade Desk, Inscape Execs

    Havas, The Trade Desk, and Inscape Execs Talk Creating Meaningful Advertising Content

    George Sargent, the president of Havas Media Boston; Jonathan Carson, the CRO of The Trade Desk; and Jodie McAfee, the SVP of sales and marketing at Inscape, spoke to Variety’s Todd Spangler about creating meaningful advertising content that will resonate with consumers. “When we think about the different components about what makes a meaningful versus commoditized [...]

  • Sara Clemens Talks the Future of

    Sara Clemens Talks the Future of Twitch

    Sara Clemens, COO of Twitch, discussed the future of Twitch with Variety‘s Todd Spangler at the Variety Studio at Cannes presented by Inscape & iSpot.tv. “What we’ve been doing over the last few years is experimenting,” said Clemens. Popular on Variety

  • Vice Media's Doug Jossem on Ending

    Vice Media's Doug Jossem on Ending Their Seven-Year Relationship with HBO

    Doug Jossem, the North America CRO of Vice Media, spoke to Variety’s Todd Spangler about the media company ending their seven-year relationship with HBO with the end to their award-winning show “Vice News Tonight.” “We’ve done amazing things together but with the relationship ending, Vice News does not go away in any fashion,” Jossem said [...]

Most Popular

  • Evan Rachel Wood Variety After-Show

    ‘Westworld’ Star Evan Rachel Wood Teases More Info on the ‘Pearls’

    Following the Season 3 Episode 3 premiere of “Westworld,” Evan Rachel Wood (who plays Dolores Abernathy on the HBO series) spoke with Variety’s Adam B. Vary via Instagram Live where she discussed her work relationship with co-stars Tessa Thompson and Aaron Paul, and her own theories on the season. She also gave some hints as […]

  • Sterling K. Brown 'Variety After-Show'

    Watch the ‘Variety After-Show’ With ‘This Is Us’ Star Sterling K. Brown

    Variety’s Angelique Jackson sat down with “This is Us'” star Sterling K. Brown for the season finale to discuss everything from the importance of mental health and how it’s projected on television, how many times his kids have seen “Frozen 2” and even took a break to sing a little “Shallow” from “A Star is […]

Access exclusive content