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How Corporations Can Make Meaningful Social
How Corporations Can Make Meaningful Social

How Corporations Can Make Meaningful Social Impact

After showing Ad Council’s Love Has No Labels campaign video (which has over 59 million views), Jay Tucker said, “When we talk about the entertainment business, what we’re really selling is love.”

Tucker, UCLA’s executive director of the Center for Management of Enterprise in Media, Entertainment & Sports, was among the participants at Variety‘s Inclusion Summit panel titled “Corporate Advocacy for Inclusion” presented by Bank of America Merrill Lynch last week. He was joined by Participant Media’s Holly Gordon, UTA’s Lyndsay Harding, LOL Network’s Thai Randolph, and Bank of America’s Alex Rhodes, who discussed how corporations can make meaningful social impact by “thinking about things like diversity and inclusion and how we can use love as a force for good.”

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