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Condé Nast Entertainment president Dawn Ostroff explained at Variety‘s Tune In! TV Summit how the Conde Nast brand has moved beyond print magazines to transform its content, starting with two true-crime shows. She contrasted Vanity Fair’s true-crime show, “Vanity Fair Confidential,” which airs for 48 minutes on Investigation Discovery, with Conde Nast’s crime series on Snapchat, saying it’s “literally the pendulum that you would see on ’48 Hours,’ ‘Dateline,’ or any of those shows, but we tell the story in four minutes. We tell the story in Snapchat style … it’s done millions and millions and millions of views in a day, so that’s amazing to see how you could take a four-minute crime and reinvent it for a different generation.”

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