Several executives from companies like Ernst & Young, Coca-Cola, Samsung, Hilton, Medialink and Lyft sat down to talk about brand engagement at a panel hosted by Variety during the Consumer Electronics Show in Las Vegas.

The panel included moderator Heather Dumford, SVP of Medialink; Janet Balis, global advisory leader for media & entertainment at Ernst & Young; Bill Lathrop, national director of strategic partnership marketing at Coca-Cola; Grace Dolan, VP of home entertainment marketing at Samsung; Armin Molavi, VP of global media strategy at Hilton; and Austin Schumacher, head of culture & entertainment marketing at Lyft.

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