Big Sean, alongside business partners Greg James, the chief strategy officer at Havas Media, and Adam Petrick, the global brand director of marketing at Puma, spoke to Variety‘s Ramin Setoodeh about the importance of digital versus traditional advertising in today’s competitive market within the media industry.
“In some ways, there’s a correction we need because we’ve all been very obsessed with all things digital and we get very obsessed with all things that are about what data is available,” James said during the Variety Studio at Cannes presented by Inscape & iSpot.tv. “So when we think about media in the balance between digital and traditional, we’re thinking about what resonates for people, and where’s the best place to do that story or to tell that story.”
George Sargent, the president of Havas Media Boston; Jonathan Carson, the CRO of The Trade Desk; and Jodie McAfee, the SVP of sales and marketing at Inscape, spoke to Variety’s Todd Spangler about creating meaningful advertising content that will resonate with consumers. “When we think about the different components about what makes a meaningful versus commoditized [...]
Sara Clemens, COO of Twitch, discussed the future of Twitch with Variety‘s Todd Spangler at the Variety Studio at Cannes presented by Inscape & iSpot.tv. “What we’ve been doing over the last few years is experimenting,” said Clemens.
Doug Jossem, the North America CRO of Vice Media, spoke to Variety’s Todd Spangler about the media company ending their seven-year relationship with HBO with the end to their award-winning show “Vice News Tonight.” “We’ve done amazing things together but with the relationship ending, Vice News does not go away in any fashion,” Jossem said [...]
Noah Baumbach and Adam Driver sat down with The Variety Studio at the Toronto Film Festival to discuss their new Netflix drama, “Marriage Story,” and some of the most intense moments on set. One particular scene (SPOILER-ALERT) features Driver and his co-star Scarlett Johansson in a difficult and tense conversation as their marriage falls apart. […]
The real reason behind Forky’s odd name choice.
The cast and creators of “The Marvelous Mrs. Maisel” promise that its new season will bring about plenty of new changes. After Season 2 left off with Midge Maisel (Rachel Brosnahan) leaving her children, ex-husband, Joel (Michael Zegen) and potential new husband, Benjamin (Zachary Levi) behind to go on a six-month tour with a famous […]