It’s that time of year again. Apple will be holding its highly anticipated annual fall product event virtually Tuesday, Sep. 15 at 10 a.m. PST. Things are different this year (thanks COVID), but the hype remains the same. 

Even though a global pandemic threw a wrench in some of Apple’s plans this time around, the event should be a win-win for Apple and Apple consumers. But what about Apple investors? Well, if history is any indication, investors could have reason to get excited, too.

Variety Intelligence Platform media analyst and correspondent Heidi Chung explains why.

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