Thanks to a new partnership between Apple and ViacomCBS, three streaming services that would cost $26 per month sold separately in the U.S. are now available for $15 as a bundle.

A discount that steep may not seem to make economic sense, but Variety Intelligence Platform chief media analyst Andrew Wallenstein and media analyst/correspondent Heidi Chung break down why the bargain is a logical play in the crowded streaming wars.

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