Airbnb

Airbnb Execs on How User-Generated Videos Drive Customer Experiences

Airbnb’s global head of production Rachel Holbrook, creative director Tony Hogqvist, and managing director James Goode talk at Variety‘s Cannes Lions studio about how user-generated videos help drive the company’s core vacation rental business.

“As Airbnb, we’re showing that to sell experiences, you need experiences,” Hogqvist said.

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