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Variety Studio at Cannes

Tubular Labs, CreatorIQ, Adswerve Talk Trends
Tubular Labs, CreatorIQ, Adswerve Talk Trends

Execs at Tubular Labs, CreatorIQ, Adswerve Talk The Hottest Digital Trends Shaping the Future of Entertainment and Marketing

Allison Stern, the co-founder and CSO of Tubular Labs; Clint Tasset, the CEO of Adswerve; and Tim Sovay, the COO of CreatorIQ spoke to Variety‘s Todd Spangler about the state of digital marketing and how, in a growing media landscape, creators are innovating to engage better with audiences.

“There’s a renaissance happening about how to work with influencers and content, and you build economics around that,” Allison Stern said during the Variety Studio at Cannes presented by Inscape & iSpot.tv. The executives explore emerging trends across social and digital platforms, and how the market is shaking out to favor transparency and creativity.

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