Allison Stern, the co-founder and CSO of Tubular Labs; Clint Tasset, the CEO of Adswerve; and Tim Sovay, the COO of CreatorIQ spoke to Variety‘s Todd Spangler about the state of digital marketing and how, in a growing media landscape, creators are innovating to engage better with audiences.

“There’s a renaissance happening about how to work with influencers and content, and you build economics around that,” Allison Stern said during the Variety Studio at Cannes presented by Inscape & iSpot.tv. The executives explore emerging trends across social and digital platforms, and how the market is shaking out to favor transparency and creativity.