After suffering through a lackluster “upfront” market, TV is still trying to tune in advertising this fall while Madison Avenue embraces the digital world. Advertisers cut spending on both cable and…
Advertisers committed fewer dollars to national cable TV networks for the first time since before the 2009-2010 TV season, according to data released Thursday by the Cabletelevision Advertising…
Advertisers are known for trying to get the most exposure for their commercials for the least amount of money. Sometimes, even a hard-line negotiator must make concessions. Madison Avenue is willing…
TV and advertising used to go together, to quote some famous commercial slogans, like baseball, hot dogs, apple pie and Chevrolet. Or like food, folks and fun. Now, a new thought is rising that the…
Viacom’s Nickelodeon has completed sales as part of TV’s annual efforts to secure advertising for the coming season, according to its head of ad sales, and expects to notch gains in volume of advance…
Disney thinks it has made a few steps forward in its effort to lure ad dollars to its kids' programs, despite a difficult market. The so-called "kids' upfront," the market in which Viacom's…
Time Warner’s Turner unit of cable networks is nearing the completion of its upfront sales, according to a person familiar with the situation, as the overall cable marketplace for ad inventory sold…
You might think Madison Avenue's intense ardor for TV was in danger of cooling. Advertisers appear to have committed as much as 5% to 10% less to broadcast-television primetime in this year's…
TV’s Fox network expects to complete its upfront ad sales with volume lower than what it sold in 2013, according to a person familiar with the situation, owing to ratings shortfalls at the network…
The CW saw advance advertising commitments for its fall schedule dip in the annual “upfront,” the latest network to face headwinds in what ad buyers have described as a difficult market for the sale…
NBC is wrapping its upfront in a different way than its broadcast-network brethren, securing more – not fewer – advance advertising commitments for its fall schedule. The NBCUniversal-owned outlet…
