Television Audience Measurement
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TV Univision Joins 'Open A.P.' Audience-Targeting Alliance (EXCLUSIVE)
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TV NBCUniversal Unveils New Measure for Multi-Screen Viewership
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TV Nielsen Launches Tool to Assist in Advertisers' 'Audience Buying' Efforts
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TV IPG Mediabrands, Nielsen Strike Data Pact for Broader Audience Measurement
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Biz ESPN Says Streaming Boosts Live Viewer Ratings
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TV TV Networks Hope to Offer 'Attribution' Ad Plans in 2018 Upfront Market
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TV NBC Touts 100-Second Ad for Toyota
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TV NBCUniversal Calls for Media Summit to Fix Industry's Advertising, Measurement Woes (EXCLUSIVE)
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TV Cary Meyers Named ESPN's Senior Vice President, Fan and Media Intelligence
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TV CBS Names Radha Subramanyam EVP, Chief Research and Analytics Officer, CBS TV Network
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TV TV Networks Consider 'Thor' Ad-Measurement Plan With Eye Toward 2018
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TV TV Companies Expected to Meet Friday on 'Thor' Ad Measurement Project
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