Media Measurement
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TV -
Biz CBS, Nielsen Fail to Strike New Deal as Contract Lapses
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Biz Nielsen Launches Broader Suite of 'Audience-Buying' Products
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Digital Subway Teams With Foursquare to Measure TV Ad Effectiveness
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TV How TV Tuned in More Ad Dollars: Drug Money, Digital Doldrums Kept Madison Ave. Attention on Linear Viewers
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Biz Unilever Presses Digital Influencers to Drop Bots, Fake Followers
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TV Simulmedia Launches 'Transparent TV' Advanced Ad Product
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TV TV's Most Interesting Ads Could Be Served by CBS, Hulu - and Samantha Bee
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TV Univision Joins 'Open A.P.' Audience-Targeting Alliance (EXCLUSIVE)
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TV NBCUniversal Unveils New Measure for Multi-Screen Viewership
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TV Nielsen Launches Tool to Assist in Advertisers' 'Audience Buying' Efforts
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TV Research Veteran Howard Shimmel to Leave Turner (EXCLUSIVE )
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TV IPG Mediabrands, Nielsen Strike Data Pact for Broader Audience Measurement
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