Media Measurement
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TV -
Biz Unilever Presses Digital Influencers to Drop Bots, Fake Followers
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TV Simulmedia Launches 'Transparent TV' Advanced Ad Product
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TV TV's Most Interesting Ads Could Be Served by CBS, Hulu - and Samantha Bee
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TV Univision Joins 'Open A.P.' Audience-Targeting Alliance (EXCLUSIVE)
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TV NBCUniversal Unveils New Measure for Multi-Screen Viewership
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TV Nielsen Launches Tool to Assist in Advertisers' 'Audience Buying' Efforts
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TV Research Veteran Howard Shimmel to Leave Turner (EXCLUSIVE )
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TV IPG Mediabrands, Nielsen Strike Data Pact for Broader Audience Measurement
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Biz ESPN Says Streaming Boosts Live Viewer Ratings
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TV Time Warner's Turner Joins Nielsen SVOD Ratings Service
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TV TV Networks Hope to Offer 'Attribution' Ad Plans in 2018 Upfront Market
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TV NBCUniversal Calls for Media Summit to Fix Industry's Advertising, Measurement Woes (EXCLUSIVE)
