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After a year of shuttered storefronts and closed businesses, e-commerce has been a saving grace for small business owners whose livelihoods were disrupted by the pandemic. Many owners successfully changed their business models, shifting to virtual stores that would allow customers to get products delivered to their door instead of shopping in person. But smaller businesses can flail in comparison to online retail behemoths like Amazon, who have the luxury to offer same-day delivery and unbeatable prices.

Thankfully, Amazon has created an incentive for Prime members to shop small when they inevitably flock to the site at the end of the month for Prime Day, the company’s huge annual deals event on June 21 and 22.  In the same promotion they used last year, Amazon will offer a $10 credit to Prime members who spend $10 on select small and medium-sized businesses. “Amazon’s Support Small” landing page went live June 7 and will run through Prime Day, with more than 300,000 sellers to choose from.

Kristen Bell, Mindy Kaling and Karamo Brown are the face of the promotion, for which they’ve each curated their favorite products from small, locally-owned businesses. The landing page allows user to shop by categories such as home goods and technology, or even by more specific preferences like Black-owned or women-owned. Last year, the promotion successfully generated over $900 million for small businesses.

So if you want to support lesser-known companies while taking advantage of Prime Day, and make a buck (or 10) in the process, then check out the best products from “Amazon’s Support Small” page that we rounded up here. If you aren’t already a Prime member, you can sign up for a 30-day free trial to take advantage of this month’s deals.

Solitude Noise Cancelling Headphones

Courtesy of Amazon

Solitude offers one of the best deals for noise-cancelling headphones, perfect for drowning out external noise while working or traveling. This one comes with a rechargeable, built-in battery, in addition to a built-in microphone and voice control for recording.

Solitude Noise Cancelling Headphones $43.97 Buy It

Tivoli Bluetooth Radio

Courtesy of Amazon

As many Echo Dots exist, sometimes a retro speaker just hits different. This compact AM/FM radio from Tivoli, which can also connect to any device via bluetooth, can easily fit on any nightstand or desk. A 3-inch long-throw driver ensures accurate tonal balance and bass response and its FHSS technology allows for little noise interference.

6-in-1 Tripod Kit

Courtesy of Amazon

Vlogging has never been easier than with this six-part, portable tripod that allows for low-angle shooting and macro photography. Its adjustable ball head and phone mount is suitable for a wide range of camera devices and allows for 360-degree movement so you can capture everything in an extra-wide shot.

6-in-1 Tripod Kit $19.99 Buy It

Collapsible Metal Straw From FinalStraw

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Courtesy of Amazon

Collapsible straws are everywhere now but FinalStraw became the pioneer of the metal reusable straw when they first pitched the idea on “Shark Tank” in 2019. The start-up is on a mission to reduce people’s reliance on single-use plastics, and its pocket-sized portability makes it easier than ever to say no to plastic straws (and soggy papers ones, too). For more of our favorite “Shark Tank” products, check out our list of winners.

Final Straw Collapsible Metal Straw $28.95 Buy It

JavaPresse Manual Coffee Grinder

Courtesy of Amazon

This easy-to-use manual coffee grinder works for any type of coffee you brew in the morning. It’s equipped with 18 manual grind settings so you have complete control over the coarseness of your beans depending on how you like it. The absence of batteries or plastic cords, in addition to a removable hand crank, eliminates the hassle and noise that can come with most automated grinders.

JavaPresse Manual Coffee Grinder $45.99  $39.98 Buy It

Live by Being Bath Salt

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Treat yourself, or someone you love, to an at-home spa day with these detoxifying bath salts that offer relaxation for the body and mind. Each blend contains coveted Dead Sea salt, mixed with essential oils and botanicals to relieve tension and lower stress. These ones are 100% vegan, natural, cruelty-free and Karamo-approved.

Live by Being Bath Salt $56.00 Buy It

Bolden GLOW Hydrating Mask

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Bolden’s hydrating mask is basically a facial in a jar. It contains hyaluronic acid, hydrating the skin by attracting water molecules and humidity in the air. The mixture is also a huge source of amino acids, which helps the skin retain moisture, in addition to glycerin and aloe to smooth inflamed skin.

Bolden GLOW Hydrating Mask $19.50 Buy It

Klymit Backpack

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This lightweight backpack from Klymit, a locally-owned camping gear company, is perfect for any outdoor adventure you have planned. It comes with one main compartment for easy access, in addition to a small top pocket for keys, phones and other small items. The best part of Klymit’s gear is its portability: this pack easily folds up into its back pocket for compact storage, and even comes with an inner back panel that’s compatible with the Klymit V Seat for added support.

KLYMIT Backpack $29.99  $21.63 Buy It

Bandolier Emma Crossbody Phone Case and Wallet

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As cash and physical cards come close to becoming obsolete, large purses and wallets are no longer necessary. Bandolier is the perfect crossbody wallet-phone case duo to stylishly carry around anything you need without carrying a bulky bag. The strap easily detaches to transform into a stand-alone phone case, while a rear pocket conceals and protects any cards you need to bring along.

Bandolier Crossbody Case Buy It


Rule Breaker Vegan Cookie Bites

Courtesy of Amazon

This best-selling snack is the best way to satisfy a sweet tooth without loading your body with sugar and carbs. These vegan, bite-sized cookies are chickpea-based, gluten-free and allergen-free. The birthday cake is their most popular flavor, studded with white chocolate chips and rainbow sprinkles.

Rule Breaker Vegan Cookie Bites $24.99 Buy It