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The Moccamaster never goes on sale so today’s Prime Day deals on the cult favorite coffee machine isn’t an event you’ll want to miss. The entire brand is up to 34% off on Amazon right now. The IYKYK, coffee maker, a machine so beloved, it was name-checked on HBO’s “Hacks.”

The Dutch-made Technivorm Moccamaster is known for being capable of brewing one of the smoothest coffees possible from home — no bells and whistles necessary. The machine is straightforward, efficient and houses brilliant tech, and it’s now 30% off for Prime Day, bringing down its typically steep price to an unbeatable $245. You save more than $100 with this limited-time deal, which ends in a few hours. So we recommend you run, not walk.

Its headlining features are its innovative brew customizations, which earned the machine a recognition from the Specialty Coffee Association. How it works: water boils in under a minute, which then travels through a 9-hole spray arm which evenly disperses the water over ground coffee. In all, it takes around four to six minutes to brew a flavorful, balanced cup of coffee.

The deal only lasts for a few more hours so we recommend you take advantage of the sale sooner rather than later. Remember, you have to be a Prime member to have access to Prime Day sales. You can sign up for a 30-day free trial here. Check out this year’s best Prime Day Deals here. 

Technivorm Moccamaster KBGV Select (30% Off)

Courtesy of Amazon

BUY NOW: $359.00 Buy It

Technivorm Moccamaster KBGV Select (34% Off)

Courtesy of Amazon

BUY NOW: $379.00 Buy It