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There’s an old joke about Los Angeles that says the only way you know the holidays are approaching is when the Starbucks cups turn from white to red.
For almost 13 years, Gwyneth Paltrow’s lifestyle empire has been curating an annual list of the best presents for your lover, mother, child, house manager, assistant and spiritual healer. The guide quickly became famous for some of its more luxurious and rarified treats — like a $38,000 mattress, an $8,300 private Yurt and a custom leather bag exclusively for carrying watermelon (price upon request).
True to form, Paltrow and Team Goop have embraced the notoriety and made the splashy gifts an entire category: “Ridiculous-but-awesome.” This year, that list features a $28,000 chaise, $29,000 Rolex watch and $8,000 home sauna.
To honor the very Goop-y virtue of balance, there is also a list of gift-worthy items under $100. These include a personal (and miniature) concrete fireplace for $96, a handy 2023 Moon calendar for $39, some rubber Birkenstocks and — the cutest thing we’ve ever seen — an avocado vase that lets you grow your own baby toast-topper.
Additional categories include The Lover (nearly a dozen sex toys are on sale, as well as the infamous This Smells Like My Vagina candle), and The Forward-to-Your-SO, which features coveted items from jewelry to kitchenware to very personal gifts. There’s also a hi-tech treat for busy kids, like the $250 automated toothbrushing system from Willo.
Those lucky enough to orbit a physical Goop location — flagships in Los Angeles and New York, hotel retail locations in Montecito and Hawaii and a pop-up shop in Sag Harbor — can score some of the gifts in person. Otherwise head over to Goop.com.
Additional wares from the 2021 gift guide:
The Ridiculous but Awesome Gift Guide
Deven Pavé Link Necklace, $8,000
Rolex Men’s Daytona Model 16518, $29,495
Transparent Small Transparent Speaker, $550
Fiene Yellow Gold and Black Pavé Ear Cuff, $895
Tufted Boudoir Chaise, $28,500
Elliot Pavé Assorted-Link Bracelet, $2,950
2-Person Full-Spectrum Infrared Sauna, $8,099
Chanel Multi-Tweed Bag 2.55 Bag, $8,250
The Cook’s Gift Guide
goop Cookware 10 Piece Cookware Set, $300
La DoubleJ Apron, $120
Eva Solo Oyster Glove, $372
Proxies Nonalcoholic Wine Tasting Set, $94
Mercado Famous Jamón 100% Iberico, $34
Baroncini Import & Co., Sicilian Extra Virgin Olive Oil, $60
Moonflowers Co. Saffron Threads, $30
Staub 5.5 Qt. Round Cocotte, $350
The Guy’s Gift Guide
Assouline The Impossible Collection of Cigars, $995
Hmm Ceramic Mug, $60
Tempo Move Plus 6-Month Subscription, $695
Theragun Mini, $199
Taschen Star Wars Archives, Vol. 1 – 40th Anniversary Edition, $30