Fashion Brands Give Back With Pride Collections

By Marc Malkin

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It’s the time of year when designers and fashion houses release Pride collections that not only celebrate the LGBTQ community but also raise money for advocacy programs and organizations. So even if Pride parades have been canceled because of the pandemic, that shouldn’t stop you from looking fierce — just make sure you do it from 6 feet away.

Courtesy/Baja East

Baja East gets charitable with a tie-dye collection featuring this bitchin’ lavender- hued hoodie.


BENEFITS: Born This Way Foundation

Courtesy/Tie Bar

The new Pride collection from Jesse Tyler Ferguson and husband Justin Mikita’s Tie the Knot line for Tie Bar features swimwear, socks and a heart-filled bow tie.


BENEFITS: Southern Poverty Law Center


Get cozy in this ASOS sweatshirt emblazoned with an ampersand (to symbolize unity), the signature feature of the British retailer’s pride collections.



Courtesy/New Balance

New Balance’s long history of support of the LGBTQ community continues with the limited-edition 327 Pride men’s sneaker.


BENEFITS: New Balance has committed to donating $100,000 over the next two years to GLSEN’s Changing the Game program.

Courtesy/Happy Socks

Happy Socks has teamed with The Phluid Project for a colorful sock collaboration.

$16 a pair; $28 for 2-pack gift box

BENEFITS: The Trevor Project or

Courtesy/The Loft

This T-shirt is one of three from Loft’s Love All Ways collection.




AMI’s Rainbow collection includes this simple chic black tote bag.



Courtesy/Anna Sheffield

Anna Sheffield’s Hazeline Rainbow Pointe Band in yellow gold sparkles with seven precious stones.


BENEFITS: Family Equality Council


The time is right to show your Pride with Fossil watches.


BENEFITS: North American sales benefit Hetrick-Martin Institute while proceeds from global sales go to It Gets Better Project.


K-Swiss’s new limited edition sneaker includes the message “All ❤️ NOH8” imprinted on the soles.


BENEFITS: NO H8 Campaign

Diesel’s 49-piece Pride collection includes brightly-colored swim trunks.


Benefits: SF LGBT Center and TGEU.

Men’s apparel company Fourlaps wins with its Love Finishes First T-shirt.


BENEFITS: The Trevor Project

Stay hydrated with this Pride water bottle from Peloton. Courtesy/Peloton


BENEFITS: The Ali Forney Center


The Toms Unity Collection features tie-dye print shoes.


BENEFITS: The Los Angeles LGBT Center and Helen Keller International.

Courtesty/Katy Perry Collections

Longtime LGBTQ ally Katy Perry is putting her best foot forward with her footwear line’s sparkly rainbow Rizzo shoe.


BENEFITS: Point Foundation

Courtesy/ Polo Ralph Lauren

Polo Ralph Lauren’s Pride options include sweaters, T-shirts, fragrances and the brand’s classic Polo shirt.


BENEFITS: Stonewall Community Foundation