×

All products and services featured by Variety are independently selected by Variety editors. However, Variety may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.

Black Friday week is officially here, and if you’re looking to snag a deal, you’re not alone — retail analysts predict more than 88% of Americans (or about 288 million people) will spend money over the five-day period between Thanksgiving and Cyber Monday this year, accounting for more than $148 billion in sales. Black Friday is traditionally seen as the kickoff to the busy holiday shopping season. The shopping holiday has expanded beyond a one-day event to include the entire Thanksgiving week (“Black Friday week”) and the following Monday as well — a.k.a. “Cyber Monday.”

According to Finder.com, Black Friday spending is expected to be up $285 million dollars from last year, with Americans poised to spend $148.5 billion in 2020. The site says shoppers will spend an average of $665 during Black Friday weekend, with electronics, furniture and appliances among the most popular categories.

While door-buster deals at the mall and stores like Best Buy and Target are still popular, more and more consumers will be shopping from the comforts of home. Financial analysis site, Stock Apps, says coronavirus fears have “led to the acceleration of online shopping,” with e-commerce becoming a “center of focus.”

The retail trends site, RetailMeNot, meantime, reports three in four people (or 75% of Americans) will be shopping online this season, with 31% of people shopping earlier, to avoid shipping delays or inventory issues. That has led many sites to get a head start on holiday sales in an effort to capture consumer demand.

Amazon launched its early Black Friday sale earlier in the month, giving shoppers extra time to save and stock up on holiday gifts. You can get the Fire TV Stick Lite for just $17, the best-selling Echo Dot for just $18 (regularly $39.99) and the Ring Video 3 Doorbell Camera for just $139 (regularly $199+). Amazon also has daily holiday deals on the site leading up to Black Friday. From big-box Black Friday sales to more niche brands, we’ve rounded up some of the best Black Friday and Cyber Monday sales worth shopping this year.

For Even More Black Friday Deals Check Out Variety’s Gift Guide Here. 

 

Apple iPhone XS

Smartphone Cyber Monday

Waiting for the perfect time to buy an iPhone, the time is now. Pick up the waterproof, iPhone XS on Amazon and save $170 thanks to the weekend deals. This deal is part of the Amazon renewed program which means the phone works and looks like new but was pre-owned. The phone is, however, backed by the 90-day Amazon renewed guarantee.

Apple iPhone XS $649.99  $479.97 Buy It

 

Kindle Paperwhite & Kindle Paperwhite Cover

Kindle Amazon Gifts Cyber Monday

The perfect gift duo, a new Kindle and something stylish protect your purchase. The new Kindle Paperwhite is waterproof, glare resistant and by far the lightest Kindle to date with double the storage. The latest version also comes with Audible. The Kindle is available in black, twilight blue, plum, or sage. A nice addition to this gift is the Kindle cover, we highly recommend this water-safe fabric cover that comes in charcoal, blue and canary yellow, on sale for $23. And while you’re at it, you might as well load it up with Variety’s favorite celebrity memoirs of 2020. 

Kindle Paperwhite $129.99  $84.99 Buy It

 

Fitbit Charge 4 Fitness and Activity Tracker

Fitbit Charge 4 Fitness

 

A does-it-all Fitbit that has built in GPS (to measure your pace and distance on screen). The “Active Zone Minutes” t5racker will buzz you when you reach your target heart rate zones during exercise. There’s a 24/7 heart rate track that monitors your resting heart rate. Fitbit is Spotify and smartphone compatible so you won’t miss any calls or texts and you’ll still have access to all your playlists. Now on sale for 30% off, be the first to get the latest version of this tracker in 2021 when you sign up now. See More Amazon Black Friday Deals here.

Fitbit Charge 4 Fitness and Activity Tracker $149.95  $99.95 Buy It

Mophie Powerstation AC

Powerstation AC

One of the many challenges of working from home or remotely is charging. How do you keep your phone, tablet, computer and all the other devices you may need charged without running extension cords all over your home? A Mophie powerstation is an elegant answer to a tangle of wires. This handsome device has up to 22,000mAh power bank and is compatible with laptops, smartphones, tablets and many USB devices. It’s perfect for traveling, remote locations and overall backup in case of emergencies. Now on sale, this is a practical gift but also… very cute.

Mophie Powerstation AC $199.95  $99.95 Buy It

Phone Soap UV Smart Phone Sanitizer

Lazy loaded image
Courtesy of Phone Soap.

If there were ever a year to invest in a phone sanitizer, 2020 is it. Phone Soap will be offering 20 percent off select gadgets as well as free shipping when you enter the code HOLIDAY20 at checkout.

BUY NOW: $79.99  $63.96 Buy It

 

Digital Photo Frame

Digital Frame Gift

Today’s digital frames are leaps and bounds ahead of their predecessors. The Nixplay 9.7 inch smart photo frame will display your photos in with 2K ultra HD resolution, each image will adjust based on the orientation of the frame, you can share your photos (or video) from your phone directly to the frame (you can also share via email). Users can also build photos playlists and share them to specific frames. Plus there’s a customer service line if any of that above seemed too intense. Originally $279 the frame is now on sale for $194 at Walmart. See More Walmart Cyber Monday Deals Here.

Nixplay 9.7 Inch Smart Photo Frame $279.99  $194.99 Buy It

 

 Canon EOS 6D Mark II Digital SLR Camera Body

Lazy loaded image
Courtesy of Canon.

If you’ve been looking to invest in a new DSLR or digital camera, select Canon models are marked down up to 34 percent right now on Amazon, including the WiFi-enabled EOS 6D Mark DSRL camera, which is an impressive $500 off retail price. See More Amazon Black Friday Deals here.

Canon EOS 6D $1799  $1299 Buy It

 

 

Sonos Sound Bar

Sonos Soundbar

The Sonos Soundbar, an excellent speaker that takes up little space in your entertainment area, is marked down 25% over at adorama. Currently on backorder, you won’t be charged until the bar ships but it’s a great deal worth waiting for.

Sonos Beam Soundbar $399  $299 Buy It

 

STAUB Round Cocotte

 

Staub Gift Guide Deals

This highly coveted dutch oven from the beloved STAUB brand is 54% off for Black Friday. This four quart cooking device comes in a collection of colors including burnt orange, cherry and white truffle. But if you’re more of a Le Creuset don’t fret, Amazon has another sale on cast iron, stoneware and kettles for around 30% off. For more details on how to turn your home into a Nancy Meyers movie, check out our buying guide. 

STAUB Round Cocotte $371  $169.96 Buy It

 

Apple Watch Series 6 GPS

 

Walmart released its Black Friday “Deals for Days” way in advance, with wireless earbuds from $20, Roku Smart LED TVs for just $108, and name-brand smartwatches and fitness trackers from $99, including the Apple Watch Series 3. See More Walmart Deals Here.

BUY NOW: $399  $329.98 Buy It

 

Bose Quiet Comfort 35 II Wireless Bluetooth Headphones

Lazy loaded image
Courtesy of Bose.

Bose is offering up to 30 percent off of their noise-canceling Quiet Comfort headphones on Amazon. See More Amazon Black Friday Deals here.

Bluetooth Headphones $299  $199 Buy It

 

LG 60″ Class 4K UHD Smart LED HDR TV

Lazy loaded image
Courtesy of LG.

Target’s best Black Friday deals include Bose speakers for $79 (regularly $129), including this massive 60-inch 4K TV for just $399 (more than $100 off). See More Target Black Friday Deals here.

BUY NOW: $399.99 (was $499.99) Buy It

 

SONOS Speaker

Lazy loaded image
Courtesy of Amazon

One of the highest rated speakers is 25% off on Amazon’s Black Friday deals. The smart speaker is wi-fi and bluetooth ready with Alexa already built in.

SONOS Speaker $399.99   $299.99 Buy It

Reserve Bar Binge-Watch Gift Set

Lazy loaded image
Courtesy of Reserve Bar

Four bottles of the highly coveted “Game of Thrones” single malt collection is aggressively priced to move at $191 for all four bottles. But if scotch isn’t your game, may we recommend these other entertainment-centric spirits?

Complete Gift Set $383  Buy It

 

Our Place Always Pan

Lazy loaded image
Courtesy of Our Place.

There’s a reason why this curiously chic cooking pan went downright viral during 2020—it really is that good. Our Place rarely offers discounts, but for Black Friday they’re offering $50 the best-seller when you enter the code SUPERSALE at checkout. Plus, if you’re utterly stumped with what to get someone for the holidays who likes to cook, this is a pretty safe choice.

BUY NOW: $95 (was $145) Buy It

 

Echo Wall Clock – Disney Mickey Mouse Edition 

Echo Wall Clock Mickey Mouse

The Echo Wall Clock will help you stay organized by syncing up to your phone. This Disney collab is compatible and will sync with any Echo device including Echo, Echo Dot, Echo Show, Echo Show 5, Echo Plus, Echo Spot, Echo Input, Echo Studio, or Echo Flex. The voice activated timer will appear on the LED display and can track multiple countdowns. Clock includes mounting hardware and 4 AA batteries. List of Amazon technology currently on Black Friday sale here.

Apple AirPods with Charging Case

Amazon Earbuds Apple

Lose your airpods again? Don’t stress Amazon has a discounted set up for grabs. And while you’re at it, consider picking up a silicone case protector, perhaps one with a little pizazz, so you won’t lose them again in the first place! Normally $159 these are on sale for a bit less.

Apple AirPods with Charging Case $159  $109 Buy It

 

Theragun Prime

Lazy loaded image
Courtesy of Theragun.

This was one of the most wanted personal care gadgets of the year, so if you’ve been holding out on investing in one of your own, now’s the time to take the plunge while premium massager is $75 off.

BUY NOW: $224 (was $299) Buy It