Title sequences are road maps to shows for viewers. In mere seconds, audiences decide if they’re going to keep watching or look for something better. In an ongoing television series, the creatives are further challenged to ensure what they produce doesn’t flatline upon multiple viewings, but rather continue to complement the production week after week (and sometimes year after year). The 73rd annual Primetime Emmy-nominated main title designers fulfilled that role in very different ways.
Split Second Storytelling: Inside the Main Title Design of ‘WandaVision,’ ‘The Queen’s Gambit,’ More