Every week it seems another celebrity announces the launch of a new cannabis brand. What started with Snoop Dogg and Willie Nelson in 2015 has gone mainstream; Magic Johnson and Jane Fonda are CBD brand ambassadors now. With the continuing passage of legalization in states across the nation, more such brands will hit the market.
One element of the Green Rush which has been problematic is lack of diversity in ownership. That’s not the case here with 45% placement for people of color, mostly among performers and athletes, and 36% by women. One key female figure, Whoopi Goldberg, closed up her business, Whoopi & Maya, in 2020. Goldberg announced a new cannabis venture Emma & Clyde, named for her mother and brother, on 4/20.
Pot is hot and so are the stocks. Most of the celeb brands are private, though you can invest in the companies they partner with, like Canopy Growth or Cronos.
For some it’s good to know Nelson or Bob Marley’s family have put their seal of approval on commercial pot products. There certainly are enough of them with plenty more to come.
Here are Variety’s Top 25 Celebrity Pot-repreneurs: