— Baker and Raij: Co-chairs Sports Industry Group
— Bartie: Partner Sports Industry Group, O’Melveny & Myers
Designing new technology into sports complexes means giant video screens, Wi-Fi for fans, paperless ticketing and digital pay for food/merchandise, Raij says. “Technology is a double-edged sword” with upfront costs but lowers operating costs and collects valuable fan data. Meanwhile, Bartie finds e-sports — professional videogame competition — fascinating for its audience demographic. “There’s a global and tech-savvy fan base often made of up of cord-cutters and cord-nevers,” which means new-media rights are very important, Bartie says. Of the New York-based trio, Baker reps sports team-sales transactions, including private equity investors buying control of the MLS team in Los Angeles. Raij, who is advising the Kansas City Royals on media rights, works on sales of sports teams, stadium development, and operational agreements. Clients include local governments. Bartie advises on sports property investments, media rights, naming-rights/sponsorships, revenue-enhancement strategies, ticketing and employment contracts.