“A Million Ways to Die in the West” (Universal) May 30
Seth MacFarlane’s Western saw more than 7,500 mentions 24 hours after its first trailer. Twitter account @AMillionWays has kept fans engaged, with an average of 2,000+ mentions per week. The raunchy comedy is attracting both males and females.
“Get On Up” (Universal) Aug. 1
The James Brown biopic has appeal for older and urban audiences; however, close to half those talking positively about the film following its first trailer release were in their 20s. There were more than 7,000 social mentions in the 24 hours following its trailer release.
“Lucy” (Universal) Aug. 8
Starring badass babe Scarlett Johansson, the film is already seeing references from Marvel fans to the actress’s “Black Widow” role in “Avengers.” The futuristic trailer also attracted both action and sci-fi crowds. “Lucy” harnessed more than 51,000 Twitter mentions throughout April.
“Let’s Be Cops” (Fox) Aug. 13
It’s the only wide-release comedy in August. With a Wayans brother (Damon) and Jake Johnson starring, could the film pull a “Ride Along”?
Pic had 5,200 social mentions following its first trailer, and Atlanta, Chicago and New Orleans were in the top 5 areas mentioning the film on social.
“If I Stay” (Warner Bros.) Aug. 22
The YA adaptation may not have a fanbase as large as “Divergent” or as loud as “The Fault in Our Stars,” but could be an under-the-radar success.
The Chloe Grace Moretz-starring adaptation accrued more than 73,500 tweets in April and more than 40,000 the week of the trailer release.