William Ding
Courtesy of NetEase



Founder / Chairman / CEO

Based in China, Ding’s NetEase is one of the biggest online gaming com­panies in the world and continues to expand into mobile, releasing “Harry Potter: Magic Awakened” and “The Lord of the Rings: Rise to War” in September. On PC, NetEase launched next-gen battle royale “Naraka: Bladepoint” globally in August and saw the game reach 100K concurrent players on Steam. The company has been forced to adapt to government measures that went into effect in August and restrict underage gamers from playing during the week while limiting time on weekends. Local reports say NetEase has had to scale back projects as a result, though endeavors like NetEase Cloud Music and search engine Youdao have helped keep its stock up amid the industry-wide dip.


  • NetEase
  • NetEase Cloud Music


  • University of Electronic Science and Technology of China (China)

Variety Honors

  • 2020 Variety500 Honoree
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News from Variety

Bungie Receives $100 Million Investment From Chinese Gaming Company NetEase for New Franchise

Bungie Receives $100 Million Investment From Chinese Gaming Company NetEase for New Franchise

“Destiny” developer Bungie is assuring fans that its new partnership with NetEase won’t be taking their attention away from developing their core franchise, although the new investment confirms it will be creating new franchises with the company. According to GamesIndustry.biz, the Chinese online gaming company invested over $100 million USD into the Washington-based studio.The partnership is announced at a critical time for Bungie, as all eyes are on what’s coming up next in the expansion for “Destiny 2” later this year.In...


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